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JYSK wants everyone to enjoy the summer

Date: 25/05/2023

Author: Anders Græsbøll Buch, Communications Consultant, JYSK

Category: Attractive Stores


The summer is slowly approaching, and JYSK is more than ready to help customers enjoy the summer with great offers on garden furniture.

A new challenge is born in JYSK. The 100 days Garden challenge to go all in on customers’ needs for a great summer.

Sales & Expansion has lowered the prices. Purchasing has bought extra products. Marketing, E-Commerce and Retail Development have secured new signs and banners for stores and webshops. All stores have prepared attractive and clean outdoor areas with garden furniture.

Mikael Nielsen
Mikael Nielsen, Executive Vice President Retail

“We want to do our part in our customers having a great summer. We have lots of products in stock at great offers, and we are ready to advise and guide all customers to the products that fit their needs,” says Executive Vice President Retail, Mikael Nielsen.

A lot of price reductions

In Denmark, for instance, 135 garden products have been reduced extra in price.

“It has become a lot more expensive for families in the past year, so now we can hopefully make the summer a bit sweeter. This action shows once again that we in JYSK can really raise the bar and make something happen, when all departments contribute,” says Mikael.


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