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JYSK delivers record turnover in pressured market

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Category: Sales Growth , Strategy

Three people standing in a store holding a duvet

For the financial year 2024/25, JYSK increased its turnover by 11.8 per cent to DKK 46.3 billion (EUR 6.2 billion). JYSK also welcomed a record 13.7 million new customers who chose to shop great offers within sleeping and living.

JYSK is well known for its great offers within Scandinavian sleeping and living, and in the financial year 2024/25, JYSK again delivered a record turnover result of DKK 46.3 billion (EUR 6.2 billion), an increase of 11.8 per cent compared to the last financial year.

JYSK continued to invest in lowering its already competitive prices across product categories and assortment resulting in an increase of 12.8 per cent in the number of units sold.

“I am very pleased with our turnover results for the financial year 2024/25, which clearly shows the resilience and strength of our JYSK concept in a retail market under pressure from global uncertainties and low consumer trust. We continued our positive momentum throughout the year with focus on our customers, great offers and a relevant and attractive assortment. I would like to thank our great employees for their hard work and dedication, and not least their great customer-first mindset,” says Rami Jensen, President and CEO for JYSK.

Facts

  • Increase in turnover of 11.8 per cent to DKK 46.3 billion (EUR 6.2 billion)
  • 13.7 million new customers reached
  • Opening a total of 148 new JYSK stores across Europe and Africa
  • Opening in Morocco and Uruguay in spring 2025
  • 303 store activities including relocations, enlargements of existing stores and updates to the newest store concept 3.0
  • 21 JYSK countries received an award or certification as proof of being a good place to work.

Expanding beyond Europe 

In the spring of 2025, JYSK opened its first stores on the African continent in Morocco. In total, JYSK opened 148 new stores and invested in 303 store activities, which included relocations and enlargements of existing stores and updates to the newest store concept 3.0. JYSK also expanded into Uruguay on the South American continent, where the first franchise store opened in March.

Furthermore, JYSK set a new customer record with 13.7 million new customers shopping in one of the more than 3,500 JYSK stores across 50 countries compared to the year before.

“Expansion is imbedded in our DNA, and we have successfully been able to deliver record results while also investing in our existing and new stores, our distribution centres and competitive prices for our customers. I am happy to see that our great offers have attracted a record number of new customers to our stores in both Europe, Türkiye and Morocco,” says Rami Jensen.

Among the best employers across Europe  

A man sitting in a chair smiling to the camera
Rami Jensen, President & CEO of JYSK

In the financial year 2024/25, more JYSK countries than ever received an award or certification as proof of being a good place to work. Across 21 countries, employer awards and certifications such as ‘Top Employer’, ‘Great Place to Work’, and ‘Inspiring Workplace’ were awarded. 10 countries received the certification of ‘Top Employer’ meaning that JYSK as a company is recognised as one of the top employers in Europe. JYSK was also ranked globally by Forbes as one of the ‘World’s Best Employers’.

“We stand on our strong company values – Tradesman, Colleague, and Corporate Spirit – and I am proud that we are recognised as a workplace where we value our employees. I am confident that with our financial results, our investments in expansion and our great employees, we will be customers’ first choice for a great offer within sleeping and living,” says Rami Jensen.

JYSK will publish its annual report on Thursday 27 November 2025, including the development in earnings for the financial year 2024/25.

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