JYSK brings summer to the top of Zagreb
Author: Martin Møller Aamand, Communications & PR Manager
Category: Product Assortment
Atop the tallest building in Croatia’s capital, journalists and bloggers basked in the sun at JYSK’s garden furniture event.
JYSK colleagues from West Balkan were recently busy decorating the perfect spot for a garden party in Zagreb, the capital of Croatia.
On the 26th floor, 60 journalists, bloggers and influencers from the four countries in West Balkan – Croatia, Slovenia, Bosnia & Hercegovina as well as Serbia – were invited to experience and try out the new garden furniture for themselves.
“The response from our guests was great,” says Zvjezdana Novak, Sales & Marketing Manager, who was in charge of the event. “The idea was to present our new garden furniture in a beautiful setting and improve the perception of the JYSK brand. Of course we also expect to see an impact on sales results.”
The event was hosted by the famous TV host Marijana Batinić, and the guests were introduced to the latest trends within outdoor living in the Scandinavian countries, which are very popular in West Balkan.