200 stores in Poland
Date: 01/12/2016
Author: Laura Sulbæk Frederiksen, Communications & Sponsorship Consultant
Category: Expansion
On Friday, 14 October 2016, JYSK opened its 200th store in Poland in the town of Jarocin. Poland is thus the first country in the world to have 200 stores carrying the name of JYSK on their store front.
“It is something we are proud about, and which means a lot to JYSK. Poland and the other East European countries are the part of Europe where growth is greatest, and I am pleased that the attitude towards JYSK is generally very positive. This also applies very much to Poland,” says the CEO of JYSK Nordic, Jan Bøgh.
There are however no plans to put the brakes on expansion in Poland, despite the fact that there are already JYSK stores dotted all over the country.
“Almost 40 million people live in Poland, so there is room for many more JYSK stores. Our 200th store is a milestone, which our colleagues in Poland should be proud to have reached. But it is not the finishing line, which is why we should continue the hard work so we can reach store number 300,” says Jan Bøgh.
