Morten was at the forefront of historic reopening of store #1
- The sun was shining on a frosty Friday morning, 28 February, when JYSK's very first store from 1979 reopened in the chain’s latest concept.
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Wider online assortment increases sales in stores
- By combining the selection in our physical stores with an even wider assortment online, JYSK is fulfilling customer needs and securing increased sales.
Input from customers is a goldmine of knowledge
- JYSK is introducing Customer Satisfaction Survey in all stores to get a better understanding of what customers want and to provide the best possible service.
DM 3.0: “It is nice to have a closer relationship with our District Manager”
- More time in the stores and more digital solutions are some of the new updates in the DM 3.0 role that was fully implemented in December 2019.
JYSK Poland encourages customers to use their own shopping bags
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In November JYSK Poland launched a new marketing campaign called “Bring Your Own Bag”. The concept was simple. Every customer that brings his/her own shopping bag, gets a 15% discount for everything that is in it.
We already know this concept for My Big Blue Bag campaign. This time the decision was made to bring it to a new level - instead of filling our Big Blue Bag with goodies, bring your own bag. Why? Because it is more environmentally friendly.
First JYSK store in Ireland exceeds expectations
- It only took the first JYSK store in Ireland five months to reach the ambitious goals for its first full year.
Customer Service Centres help with store calls
- To give employees more time for customers in the store, more calls for the stores are being handled by Customer Service Centres.
”It is my job to put B2B on the map”
- As part of the new strategy, Business-to-Business (B2B) needs to be more included and on the long-term make up a bigger part of the business in JYSK. Increased visibility online and more focus on sales for the business community in the stores are part of the formula for success.
Unusual store opening in Ireland became big success
- The opening of the fourth store in Ireland was not a standard opening. A missing sprinkler system nearly canceled the opening of the store in Portlaoise, but thanks to a great team effort, it became a successful pop-up market instead.