Updated webshop improves customer experience

With the launch of a so-called ‘headless’ webshop, Portugal is the first JYSK country to offer customers a much faster and more efficient online shopping experience. 

On 22 October, JYSK went live with the first updated webshop in Portugal. The remaining 27 markets will be included in the upgrade in the coming years. 

“Our headless webshop makes the site four times faster compared to our previous webshop in Portugal. This not only enhances the customer experience but also brings significant benefits to our business by boosting efficiency,” says Mikkel Mandal, Head of Web Development at JYSK.  

JYSK operates webshops across 28 markets, which can make it complex to roll out layout changes or new features. That is why JYSK has taken a step forward by launching its first headless webshop in Portugal, aimed at improving efficiency and customer experience.  

WHAT IS A HEADLESS WEBSHOP?

In short, a headless webshop decouples the front end (what customers interact with) from the back end (where data is processed).  

“Think of it like a car, where you can change the exterior without affecting the engine or internal components. A headless webshop works in a similar way,” explains Mikkel Mandal. 

This separation of JYSK’s webshop in Portugal allows for faster updates and customisations to the user interface without disrupting the underlying system.  

A TEAM EFFORT WITH A GLOBAL VISION

The project has involved more than 40 colleagues across Web Development, E-commerce, and various IT teams at JYSK. Their collaboration has paved the way for a faster and more flexible webshop. 

With the webshop live in Portugal, the mission continues to bring headless webshop technology to the remaining markets.