Positive reception of Nordic Mood
Date:
Author: Martin Fyn Aamand, Head of Communications & PR
Category: Attractive Stores , Product Assortment
JYSK employees have rated the Nordic Mood concept positively.
As we have reported here on GOJYSK.com, Nordic Mood has been a success in terms of sales, increasing the number of articles sold.
And it has not just been the specific products in the collection that have appealed more to customers. When, for instance, a bench was featured in the Nordic Mood collection, the general category of benches also received a significant sales boost.
Nordic Mood Survey
- On a scale from 1 to 10, where 10 is best, the respondents have rated the overall concept 7.5.
- The same rating (7.5) goes for the product collections.
- Store information about the concept scores an impressive 8.8 out of 10.
Now, a new survey with responses from 250 randomly selected JYSK employees shows that the concept has also been positively received by our colleagues.
On a scale from 1 to 10, where 10 is best, the respondents have rated the overall concept 7.5. The same rating goes for the product collections, and store information about the concept scores an impressive 8.8 out of 10.
“The result shows that we are on the right track to further developing the concept. In addition, it supports the focus we have in purchasing department on developing the product categories that belong to the concept. We also believe that over time it can help increase the frequency of visits to our stores and ultimately make store visitors into buying customers,” says Katrine Kruuse, who – as Purchasing Manager for Homeware & Small furniture – is in charge of the Nordic Mood concept.
The survey was conducted in the nine countries in which Nordic Mood was initially available: Denmark, Sweden, Norway, Finland, Poland, Czech Republic, Hungary, Romania and Bulgaria.
Today, Nordic Mood is available four times a year in all JYSK Nordic countries (except China).
