Skip to main content
Weather goose

JYSK Museum: Meet the weather goose

Date:

Author: Stine Falk, Communications & CSR Intern

Category: History

Weather gooseIn the JYSK Museum in Aarhus, Denmark, there are many exciting things. One of them, which is hard to miss when you enter the room, is a customised JYSK weather goose.

Most people know the so-called weather vane which is the more traditional version. In this case, the vane has been forced to step down for the goose, our JYSK mascot.

JYSK in every direction

Another detail, which is characteristic of the classic edition, is the four corners of the world: North, South, East and West. In JYSK's case, they have been replaced by the letters J, Y, S and K. Because as the saying goes: All roads lead to a JYSK store.

The weather goose was a gift for Lars Larsen, owner and founder of JYSK, and it has been granted a special and permanent place in the JYSK Museum. It is probably safe to say that this JYSK gem is a one-of-a-kind and that no weather goose quite like it exists.

Latest news

New JYSK stores December 2025

New JYSK stores December 2025

- Get an overview of where and when new JYSK stores will open this month.

JYSK President & CEO Rami Jensen

Exceptional year for JYSK delivers record results

- With a continued strong focus on great offers and competitive prices, JYSK delivered record results on both turnover, EBIT and number of new customers in the financial year 2024/25.

JYSK expands in Türkiye and plans to double number of stores

JYSK expands in Türkiye and plans to double number of stores

- JYSK has just opened the first store outside of Istanbul in Bursa, located in the Marmara region. In line with our strategy to be Customers' first choice, JYSK is accelerating the expansion across Türkiye and plans to double the number of stores during the current financial year of 2025/26.

Add comment

Remember to keep a nice tone :)

About JYSK

Careers

JYSK Head Office