Sleep survey revealed at press event in Zagreb

JYSK West Balkan recently presented the results of a new sleep survey along with advice on how to choose the right mattress.

The entrance to the apartment building looks like most others in central Zagreb, the capital of Croatia. To the left of the door, however, something is different: instead of the name of a resident, the blue-and-white logo of JYSK is on display.

Pressing the button next to the logo results in a buzzing sound as the door is unlocked. One flight up, you are welcomed inside an apartment completely furnished and decorated with Scandinavian products from JYSK.

A different kind of press event

That was how journalists from both Croatia and neighbouring Serbia recently arrived at JYSK’s press conference in Zagreb on a sunny day with clear blue skies.

 “This place is used for meetings and conferences all the time, but for our event we wanted to do something different,” explains Zvjezdana Novak (right on photo), Sales and Marketing Manager for JYSK West Balkan. “So we took some furniture and accessories from our assortment and decorated the three different rooms, including the bedroom since this event is all about sleep.”

Apart from showcasing JYSK products in an unusual setting, the purpose of the event was to present findings from a survey about sleep made with Croatian and Serbian respondents.

The survey was made by Hendal, and the event was arranged by JYSK West Balkan with help from local PR agency 404. Hosting the event was the famous Croatian TV presenter Antonija Blaće.

The event was hosted by the famous Croatian TV presenter Antonija Blaće (right).

How to choose the right mattress

As for the sleep survey, the results show that a majority of people in both Croatia and Serbia perceive their sleep quality as mediocre or even bad, which of course leaves room for improvement.

In order to give journalists an idea on how people can improve their sleep, Category Manager at JYSK Ruben Faarup Christensen gave an instructive presentation on the importance of choosing the right mattress.

“You spend around a third of your life in bed, so the right mattress is crucial. My family and colleagues often ask me, ‘Which one is the best mattress?’ My answer is always that it depends entirely on the individual person’s needs. Your weight, sleeping position and habits all play a role, so it is important to consider those and get assistance from our trained staff in the JYSK stores before choosing,” explains Ruben Faarup Christensen.

Ruben Faarup Christensen, Category Manager at JYSK, explains how to choose the right mattress.

Kristina Jurić, Research Executive from Hendal, presented the main findings from the sleep survey.

Main findings from Croatia

• 39% of respondents rate their sleep quality as medium, while 15% consider it bad or very bad.
• 31% of respondents use a memory foam mattress. One third sleep with an anatomical pillow, 27% with a pillow with synthetic fibres, while 24% sleep with a memory foam pillow.
• One in ten of the respondents have been sleeping on the same mattress for more than 10 years.
• The fetal position is the most popular sleeping position (64%).

Main findings from Serbia

• 13% of respondents evaluate their sleep quality as bad or very bad, while 43% think that it is mediocre.
• Almost half of the respondents (46%) have experienced waking up at night, 2-3 times a week or more.
• One third of respondents sleep an average of 65 minutes in the afternoon.
• One third of respondents sleep on something other than a mattress, for example on a pull-out couch. 19% sleep on a spring mattress, while 16% sleep on a memory foam mattress.

The findings from the survey will now be used to further improve the assortment in both Croatia and Serbia.

Colleagues and associates of JYSK West Balkan celebrate the successful event.