Skip to main content

JYSK partners with Google to improve digital marketing

Date: 29/10/2020

Author: Anders Græsbøll Buch, Communications Consultant, JYSK

Category: E-Business

JYSK and Google have teamed up to improve our business’ digital marketing.

JYSK has a new partner. And it is one of the biggest fish in the digital marketing ocean.

Hanne Bang Vorre
Hanne Bang Vorre is E-business and Omnichannel Director at JYSK.

The global tech company Google has been chosen as JYSK’s new partner in the company’s digital transformation to improve sales both online and offline.

“Google’s platforms will provide JYSK with strong tools to target the right audience and get better insights into online shopping behaviour. To put it simply, we will know exactly where our ad spend goes and gain better control of how we place our digital marketing,” says Hanne Bang Vorre, E-business and Omnichannel Director.

A special partnership

The partnership with Google is pretty unique. Only around a dozen companies in the Scandinavian countries have a direct contract with Google.

“With more than one billion people using Google’s services every day, JYSK will get access to useful insights into consumer behaviours. At the same time, we see Google as a responsible partner, who cares about users’ data and privacy, just like we do in JYSK,” says Hanne, who was part of the deciding committee selecting Google from a number of potential partners.

The new partnership took effect on 1 September 2020, and Google also looks forward to the partnership.

"Through this partnership JYSK will be able to create better and more holistic customer experiences, while JYSK gets a better insight to their presence both online and offline,” says Birgitte Jöhncke, Head of Platforms at Google Denmark.

Latest news

Sassari

JYSK Italy moving quickly in the right direction

02/12/2020 - Despite setbacks caused by coronavirus, 2020 has been a very positive year for JYSK Italy.

New stores December 2020

New JYSK stores December 2020

01/12/2020 - Every month many new JYSK stores open the doors to customers around the world. Here you can get an overview of where and when JYSK stores will open this month.

JYSK colleague

JYSK presents record results after a most extraordinary year

26/11/2020 - Despite a number of special challenges, JYSK found the recipe for success and ended up with an increase in earnings of 15 percent in the financial year 2019/20.

Add comment

Remember to keep a nice tone :)

About JYSK

Careers

JYSK Head Office