Skip to main content

JYSK partners with Google to improve digital marketing

Date:

Author: Anders Græsbøll Buch, Communications Consultant, JYSK

Category: E-commerce

JYSK and Google have teamed up to improve our business’ digital marketing.

JYSK has a new partner. And it is one of the biggest fish in the digital marketing ocean.

Hanne Bang Vorre
Hanne Bang Vorre is E-business and Omnichannel Director at JYSK.

The global tech company Google has been chosen as JYSK’s new partner in the company’s digital transformation to improve sales both online and offline.

“Google’s platforms will provide JYSK with strong tools to target the right audience and get better insights into online shopping behaviour. To put it simply, we will know exactly where our ad spend goes and gain better control of how we place our digital marketing,” says Hanne Bang Vorre, E-business and Omnichannel Director.

A special partnership

The partnership with Google is pretty unique. Only around a dozen companies in the Scandinavian countries have a direct contract with Google.

“With more than one billion people using Google’s services every day, JYSK will get access to useful insights into consumer behaviours. At the same time, we see Google as a responsible partner, who cares about users’ data and privacy, just like we do in JYSK,” says Hanne, who was part of the deciding committee selecting Google from a number of potential partners.

The new partnership took effect on 1 September 2020, and Google also looks forward to the partnership.

"Through this partnership JYSK will be able to create better and more holistic customer experiences, while JYSK gets a better insight to their presence both online and offline,” says Birgitte Jöhncke, Head of Platforms at Google Denmark.

Latest news

JYSK relaunches Employee Promises

JYSK relaunches Employee Promises across all countries

- “Bring Dedication. Meet Possibilities.” and “Strong Teams. Great Engagement.” will be the two key employee promises for personal and professional growth at JYSK.

New JYSK stores September 2025

New JYSK stores September 2025

- Get an overview of where and when new JYSK stores will open this month.

Frankenberg

Germany gets ready to switch 900 more stores to Unified Commerce

- The starting signal was given on 11 June 2025: Since then, the JYSK stores in Germany have been gradually connected to the Unified Commerce (UC) system. And how is the new system being received? GOJYSK asked three Store Managers.

Add comment

Remember to keep a nice tone :)

About JYSK

Careers

JYSK Head Office