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JYSK partners with Google to improve digital marketing

Date: 29/10/2020

Author: Anders Græsbøll Buch, Communications Consultant, JYSK

Category: E-Business

JYSK and Google have teamed up to improve our business’ digital marketing.

JYSK has a new partner. And it is one of the biggest fish in the digital marketing ocean.

Hanne Bang Vorre
Hanne Bang Vorre is E-business and Omnichannel Director at JYSK.

The global tech company Google has been chosen as JYSK’s new partner in the company’s digital transformation to improve sales both online and offline.

“Google’s platforms will provide JYSK with strong tools to target the right audience and get better insights into online shopping behaviour. To put it simply, we will know exactly where our ad spend goes and gain better control of how we place our digital marketing,” says Hanne Bang Vorre, E-business and Omnichannel Director.

A special partnership

The partnership with Google is pretty unique. Only around a dozen companies in the Scandinavian countries have a direct contract with Google.

“With more than one billion people using Google’s services every day, JYSK will get access to useful insights into consumer behaviours. At the same time, we see Google as a responsible partner, who cares about users’ data and privacy, just like we do in JYSK,” says Hanne, who was part of the deciding committee selecting Google from a number of potential partners.

The new partnership took effect on 1 September 2020, and Google also looks forward to the partnership.

"Through this partnership JYSK will be able to create better and more holistic customer experiences, while JYSK gets a better insight to their presence both online and offline,” says Birgitte Jöhncke, Head of Platforms at Google Denmark.

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