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JYSK memories: Happy birthday, Lars Larsen!

Date: 05/08/2022

Author: Anders Græsbøll Buch, Communications Consultant, JYSK

In this special edition of JYSK memories, we celebrate our founder Lars Larsen. On 6 August, he would have turned 74.

jysk memories

“JYSK memories” is a quarterly throwback on We celebrate our history and progress and take a look at what happened through the years.


74 years ago

Lars Larsen
On 6 August 1948, Lars Larsen was born in Arnborg in the western part of Jutland, Denmark. He was the youngest of four siblings, who was raised by their mother. His father passed away a few months before Lars Larsen was born.

43 years ago

Silkeborgvej 1979
Lars Larsen opens the very first JYSK store under the name JYSK SENGETØJSLAGER in Aarhus, Denmark.

35 years ago

In 1987, JYSK’s founder, Lars Larsen, is among the first in Denmark to use TV commercials when he appears on regional TV channel ‘TV South’ with the words “Hello. My name is Lars Larsen, and I have a great offer for you”.

A year after the successful regional advertisements, Lars Larsen can be seen in nationwide TV commercials on the channel TV 2. He is among the very first Danish business owners to use himself and his profile in a commercial way.

20 years ago

Lars Larsen
In June 2002, Lars Larsen is nominated "World Entrepreneur of the Year" in the accountancy firm Ernst & Young's internationally recognised growth creation competition.

5 years ago

Lars Larsen royal
In 2017, Lars Larsen is decorated as Knight 1st Class of the Order of Dannebrog by Her Majesty The Queen of Denmark.

For several years, JYSK has also been permitted to use the designation By Appointment to The Royal Danish Court, a title only granted to companies or individuals who have supplied The Royal Danish Court for several years, are well-established, financially sound and have an excellent reputation.

3 years ago

Lars Larsen passed away in August 2019 at the age of 71.

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