JYSK memories: Happy birthday, Lars Larsen!
Author: Anders Græsbøll Buch, Communications Consultant, JYSK
In this special edition of JYSK memories, we celebrate our founder Lars Larsen. On 6 August, he would have turned 74.
“JYSK memories” is a quarterly throwback on GOJYSK.com. We celebrate our history and progress and take a look at what happened through the years.
74 years ago
43 years ago
35 years ago
In 1987, JYSK’s founder, Lars Larsen, is among the first in Denmark to use TV commercials when he appears on regional TV channel ‘TV South’ with the words “Hello. My name is Lars Larsen, and I have a great offer for you”.
A year after the successful regional advertisements, Lars Larsen can be seen in nationwide TV commercials on the channel TV 2. He is among the very first Danish business owners to use himself and his profile in a commercial way.
20 years ago
5 years ago
3 years ago
Lars Larsen passed away in August 2019 at the age of 71.