Croatia challenges influencers to decorate a store
Author: Martin Møller Aamand, Communications & PR Manager
Category: Attractive Stores
Three famous influencers had the chance to decorate their own part of the first 3.0 store in Croatia.
The final days before a new store opening are usually all about getting ready for customers. But the day before the store opening in Rovinj, Croatia, was unusual in more ways.
First of all, it was the first 3.0 store in Croatia. To create attention, three famous influencers – Filipa Sorko, Lorena Mamić-Franjić and Marija Kosovec – were invited to decorate their own part of the store in a challenge to create Christmas hygge. The results were presented in a video by Nova TV and lots of photos online as part of the PR campaign.
Store Manager Snježana Jurman was happy to lend her store to the challenge:
“Inspiration is something that customers are really interested in, and these three influencers managed to create three very different styles from the same starting point. We had prepared the same furniture for all three and gave to them four hours to decorate their space. And you can see that the results were amazing!”
After the decorating challenge was captured on video and in photos, the store was transformed to the correct 3.0 JYSK concept for the official opening the following day.