Skip to main content
Rovinj store

Croatia challenges influencers to decorate a store

Datum: 13/12/2018

Door: Martin Møller Aamand, Communications & PR Manager

Categorie: Attractive Stores

Croatia storeThree famous influencers had the chance to decorate their own part of the first 3.0 store in Croatia.

The final days before a new store opening are usually all about getting ready for customers. But the day before the store opening in Rovinj, Croatia, was unusual in more ways.

First of all, it was the first 3.0 store in Croatia. To create attention, three famous influencers – Filipa Sorko, Lorena Mamić-Franjić and Marija Kosovec – were invited to decorate their own part of the store in a challenge to create Christmas hygge. The results were presented in a video by Nova TV and lots of photos online as part of the PR campaign.

Store Manager Snježana Jurman was happy to lend her store to the challenge:

“Inspiration is something that customers are really interested in, and these three influencers managed to create three very different styles from the same starting point. We had prepared the same furniture for all three and gave to them four hours to decorate their space. And you can see that the results were amazing!”

After the decorating challenge was captured on video and in photos, the store was transformed to the correct 3.0 JYSK concept for the official opening the following day.

Latest news

Line Mortensen_preview

Line bouwt winkels over de hele wereld

21/06/2019 - Met 15 jaar JYSK-ervaring op zak reist Line Mortensen nu de wereld rond als mentor voor franchiselanden en helpt ze in haar nieuwe functie als Franchise Field Manager winkels uitbouwen.


Het beste van #GOJYSK – mei 2019

14/06/2019 - Bekijk een aantal van de beste Instagram-berichten van de afgelopen maand.

Winnaar Meest aantrekkelijke winkel

Brașov 3 in Roemenië uitgeroepen tot meest aantrekkelijke winkel van JYSK

11/06/2019 - In de afgelopen drie maanden hebben JYSK-winkels gestreden om de titel Meest aantrekkelijke winkel. Eind mei sleepte de winkel Brașov 3 in Roemenië de trofee voor Meest aantrekkelijke winkel in de wacht.

About JYSK


JYSK Head Office