Skip to main content
Campaign paper with environmental photo

Campaign papers are filled with environmental photos

Date:

Author: Laura Roesgaard, Sustainability Communications Consultant , JYSK

Category: Product Assortment

Campaign paper with environmental photoMore environmental photos will enhance the quality of the products and inspire customers.

Have you noticed that our campaign papers have a new look? More environmental photos are being used – where products are showcased as part of a realistic environment – and the paper is less divided.

“We have, among other things, removed boxes to make the photos larger. Instead of placing the headline in a box of its own, we are now writing it across the top of the photo. That gives the paper a more magazine-like expression,” says Marc Bech Fruergaard, Brand Manager.

Inspiration as keyword
We are more focused on inspiration than we used to be, explains Sales Manager Helle Møller Pedersen, who selects products and photos for campaign papers.

“The photos are more important now – as a rule we need a nice picture before we choose to display a product prominently in the paper. With the environmental photos, it is also easier to let the products ‘speak to each other’. We are focusing more on forming a whole, and that makes the paper less boxy and more inspiring,” she says.

Why this change?
A photo says more than a thousand words, which is why it is better to show that JYSK is “Scandinavian Sleeping and Living” instead of saying so. The new style shows customers how to use the products in their decorating, explains Marc and adds:

“The quality is also better showcased if the products are presented in inspiring environments – and improving quality perception is still a part of JYSK’s strategy.”

Campaign paper with environmental photos

Latest news

JYSK uniforms

Old uniforms, fresh faces: A look back at JYSK’s style through the years

- To celebrate JYSK’s 46th birthday, on 2 April 2025, we are traveling back in time. With help from some of our trainees in Denmark, we have recreated some of the classic JYSK looks.

New JYSK stores

New JYSK stores April 2025

- Get an overview of where and when new JYSK stores will open this month.

Rami Jensen, President & CEO of JYSK

Update from our CEO: Great results across JYSK

- We are now well into the second half of the financial year 2024/25, and we are seeing great results across JYSK where we are welcoming a record number of new customers to our stores and we are beating turnover records, not only on our total turnover, but also on store reopenings and new store openings. 

Add comment

Remember to keep a nice tone :)

About JYSK

Careers

JYSK Head Office