Skip to main content

JYSK memories – parasport special: Prolonging of long-lasting sponsorship

Date:

Author: Anders Græsbøll Buch, Communications Consultant, JYSK

Category: Sustainability

Lars Larsen

In this special edition of JYSK memories, we look back on the history between JYSK and parasport associations. A connection that has lasted since 1989.

jysk memories

  • “JYSK memories” is a quarterly throwback on GOJYSK.com. We celebrate our history and progress and take a look at what happened through the years.

33 years ago

Lars Larsen
JYSK founder Lars Larsen appeared in a news article about parasports.

As of June 1989, JYSK stepped in as main sponsor of Parasport Denmark, and we have been main sponsor ever since. This makes it one of the longest lasting sports sponsorships in Denmark, and JYSK are proud to have been supporting the athletes to achieve great results through the years.

It all began in 1988, when Danish Para athletes were very successful at the Paralympics in Seoul, South Korea. However, the athletes were in severe lack of funding for the preparation towards the next Paralympic event.

Since 1989, the sponsorship has been extended to other countries, as JYSK has expanded and opened new stores in other parts of the world.

20 years ago

Norge
Photo: Caroline Dokken Wendelborg/ NIF

In 2002, JYSK also became the main sponsor of Parasport in Norway, followed by Romania in 2017 and Finland in 2019.

JYSK also sponsors Parasport in Sweden, Czech Republic and Slovakia, while JYSK Franchise sponsors organisations in Canada, Iceland and the Faroe Islands.

2022

Danmark til PL
Photo: Lars Møller

JYSK announces the prolonging of the sponsorship with Parasport Denmark that has lasted since 1989. The new sponsorship will last until the end of 2024 and the sponsorship is more than doubled compared to the previous agreement.

Today, 4 March 2022 the winter Paralympics in Beijing also kicks off and this will be the 17th Paralympics with JYSK as main sponsor of Danish Para athletes.

”In JYSK, we have always been proud to support the Danish Para athletes and contributing to Danish parasport achieving so many great international results. Therefore, we are also very happy to increase and prolong the sponsorship,” says Communications & CSR Director in JYSK, Rune Jungberg Pedersen.

Latest news

Black Friday

JYSK prepares for Black Friday all over Europe

- With Black Friday already underway in Europe, we have looked at how some of the JYSK countries have prepared for the busy period.

A graphic of a phone showing a webshop

Updated webshop improves customer experience

- With the launch of a so-called ‘headless’ webshop, Portugal is the first JYSK country to offer customers a much faster and more efficient online shopping experience.

Ditte is Sustainability Director in JYSK

Ditte and her team lead JYSK's sustainability efforts

- During the last year, Ditte Revsbæk Hansen and her team’s focus has been to set the strategic direction when it comes to sustainability in JYSK.

Add comment

Remember to keep a nice tone :)

About JYSK

Careers

JYSK Head Office