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JYSK memories: First ad, Parasport, and ‘My blue bag’

Date: 29/02/2024

Author: Laura Glintborg Mouritsen, Student Help, Communications

Category: History

A lot has happened at JYSK since the first store opened in Denmark in 1979. has been in the archives to see how the world of JYSK looked like in the past.

45 years ago

On 1 April 1979, the same day as the first JYSK store opened in Denmark, the first advertisement for JYSK Sengetøjslager was published in the local Danish newspaper. The advertisement showcased the first of many of Lars Larsen’s great offers.

JYSKs first advertisement
The first advertisement was published in the local Danish newspaper in Aarhus in 1979.

35 years ago

In 1989, JYSK became the main sponsor for Parasport Denmark. Over the past decades, JYSK has also become the main sponsor of parasports associations in Finland, Norway, and Romania, while also supporting the national paralympic committees in several other countries where JYSK is present.

Lars Larsen greets parasport athlete Jackie Christiansen
The founder of JYSK, Lars Larsen, greets parasport athlete Jackie Christiansen at the London 2012 Paralympics Games.

25 years ago

Around 25 years have passed since JYSK introduced the reusable shopping bags ‘My Blue Bag’. These bags are made of 100% recycled plastic and designed to encourage more customers not only to buy them, but also to reuse them for various purposes beyond carrying their JYSK purchases.

JYSKs My Big Blue Bag


JYSKs Big Blue BagJYSK Big Blue Bag





5 years ago

On 8 March 2019, JYSK opened an expanded JYSK Museum at the Head Office in Brabrand, Denmark. The museum serves as a captivating chronicle of the rich history of JYSK, from the first store opening to the famous TV commercials as well as memorable moments from other business adventures. In 2023, the museum was once again expanded to include different store concepts and Lars Larsen’s original office.

JYSK Museum new entrance
The new entrance to JYSK Museum.


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