Recycling mattresses is a sales success in Ukraine
- Making it easy for customers to discard their old mattresses for recycling, and getting a discount on their new purchase, has proven a sales success in Ukraine.
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Sleep Academy makes good sellers even better
- Since Sleep Academy was launched in 2018, several countries have joined, and before the end of the year, employees from all countries in the Nordic Region will have participated in the training.
New name for almost 1,000 stores in Germany
- During the autumn of 2021, all stores in Germany will change name from DÄNISCHES BETTENLAGER to JYSK.
JYSK Poland encourages customers to use their own shopping bags
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In November JYSK Poland launched a new marketing campaign called “Bring Your Own Bag”. The concept was simple. Every customer that brings his/her own shopping bag, gets a 15% discount for everything that is in it.
We already know this concept for My Big Blue Bag campaign. This time the decision was made to bring it to a new level - instead of filling our Big Blue Bag with goodies, bring your own bag. Why? Because it is more environmentally friendly.
First JYSK store in Ireland exceeds expectations
- It only took the first JYSK store in Ireland five months to reach the ambitious goals for its first full year.
”It is my job to put B2B on the map”
- As part of the new strategy, Business-to-Business (B2B) needs to be more included and on the long-term make up a bigger part of the business in JYSK. Increased visibility online and more focus on sales for the business community in the stores are part of the formula for success.
JYSK will always be family owned
- On 21 June, Jacob Brunsborg took over the position as Chairman of Lars Larsen Group. He looks forward to continue to run JYSK and the rest of Lars Larsen Group as strong family owned companies
VIDEO: 28 years of development in Sweden
- JYSK Sweden was the seventh country on the JYSK map. Come with on a walk down memory lane.
JYSK Ukraine celebrates 15th anniversary
- On 10 September 2019, JYSK colleagues across Ukraine gathered in the capital of Kiev for a huge celebration of the company’s 15th anniversary. More than 550 employees participated in the party, which was held for all employees for the first time.