JYSK France opens new store and head office

JYSK France has opened a brand new store and moved into a new head office in Metz in the northern part of the country. 

On January 31, 2024, a brand new JYSK store welcomed customers to great Scandinavian offers. There are now 71 JYSK stores in France. 

While customers were enjoying free coffee and croissants, an energetic announcer prepared them for what to look for inside the store. 

At 10 o’clock, the blue ribbon was cut with an oversize golden pair of scissors, and customers were cheered on by the store colleagues lined up by the entrance. 

Ambitions for JYSK France 

Among the JYSK colleagues was Frank Christant, Country Director for JYSK Netherlands, Belgium and France, and he was happy with the opening. 

“It’s fantastic to see so many customers here, and I can tell that my colleagues in the store are fired up and ready to help them all out. This is exactly what we need to do to attract even more customers to JYSK in France,” he says. 

In addition to the new store, the JYSK France team has moved into a new head office, which is just a 20-minute drive away from the store.