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Yesterday, all JYSK stores in Austria celebrated the official name change from DÄNISCHES BETTENLAGER to JYSK, and all expectations were surpassed. The overall sales for JYSK Austria was doubled.
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In 50 countries around the world, our company is now called JYSK. Only in Germany are our stores still known as DÄNISCHES BETTENLAGER. From 1 October 2020, Austria also became JYSK.
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As of 1 January 2022, all new wooden products launched in JYSK will be FSC certified. By the end of 2024, all wood products in JYSK will be made from FSC certified wood.
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With zero chance of gathering 170 colleagues at HimmerLand, this year’s strategy kick-off instead became the largest virtual event ever in JYSK’s history.
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The latest weeks have been a challenge to all of us, and even now it is hard to say what will be the result of the current crisis. However, it has not been hard to see how the JYSK values live in our company in every store, distribution centre and office across all countries. We are truly One JYSK.