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New record year for JYSK Nordic

Дата: 01/12/2016

Author: Rune Jungberg Pedersen, Communications & CSR Director

Категория: Sales Growth

With a rise in turnover of 11 percent and an increase in EBIT of more than 18 percent, 2015/16 was an excellent year for JYSK Nordic.

December is not only about Christmas. It’s also the time of year when JYSK publishes its annual report, and once again this year there is plenty to smile about.

Yet again JYSK Nordic delivered record profits, and with turnover having risen by a whopping 11 percent, there is good reason to be pleased that more and more customers are choosing to shop at JYSK when it comes to buying goods for their home.

This means advances even on those markets where the sales of beds, furniture and home accessories are falling.

“Basically this shows that our strategy is correct, and that all the employees at JYSK are capable of transforming this into action. It is easy enough to sit with a piece of paper and write Customer First. If the customers are to notice it, it requires that everyone in JYSK understands it and bases their work on it. And we are doing that,” says the President & CEO of JYSK Nordic, Jan Bøgh.

He emphasises that, true to form, the vast majority of the money that has been earned will be invested back into JYSK so that we can continue to invest in distribution centres, new stores and further increasing turnover.


Jan Bøgh JYSK President CEO

“Basically this shows that our strategy is correct, and that all the employees at JYSK are capable of transforming this into action. It is easy enough to sit with a piece of paper and write Customer First. If the customers are to notice it, it requires that everyone in JYSK understands it and bases their work on it. And we are doing that,” says the President & CEO of JYSK Nordic, Jan Bøgh.

BETTER IMAGE

JYSK will also be continuing its efforts in improving product quality and showing the customers what to expect from JYSK in 2016.

“There is no doubt that on some markets, we are still fighting the old preconceptions about JYSK being a bit boring, or that product quality is too low. This perception is not something we can change in one fell swoop, but we have made great progress with campaigns like JYSK Favourites and through our continued work with quality,” says Jan Bøgh.

All in all, he views the developments in JYSK very positively, despite the many tasks that still need tackling.

“For instance we can see that there are large differences in the development from category to category, so there is still great potential in some areas for improvement. Overall, however, we have good reason to thank all the employees for their efforts over the past financial year and to wish them a very merry Christmas in the company of their friends and family,” says Jan Bøgh.

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